IBM Smarter Commerce Sales Mastery Test v1 認定 M8010-246 試験問題:
1. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A) Uncertain ROI.
B) They feel interactive marketing is not appropriate for their business.
C) Cost is too high.
D) Existing systems and data are too disparate.
2. The LIVE customer profile is particularly valuable as a predictor since it
A) maintains visit activity over time, and also captures off-site impressions
B) captures all web interactions for any customer
C) keeps all customer history in a cookie on their computer
D) solicits customer feedback directly
3. Marketing focus is shifting from outward bound / mass media to:
A) cable television infomercials
B) building a 1:1 interaction with the customer
C) up-sell potential via outbound calling centers and automated dialers
D) product placement in movies and television shows
4. What are Smarter Commerce 'Sell' Offerings focused on?
A) Up-sell potential via outbound calling centers and automated dialers.
B) Optimize the customer experience, regardless of touchpoint, or mode of access.
C) Driving the customer to the preferred enterprise sales channel.
D) Integrating the supply chain in order to support the selling process.
5. What are Smarter Commerce 'Service' offerings focused on?
A) Up-sell potential via call center interaction.
B) Integrating the supply chain in order to support the call center.
C) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
D) Driving the customer to the call center sales channel.
質問と回答:
| 質問 # 1 正解: D | 質問 # 2 正解: A | 質問 # 3 正解: B | 質問 # 4 正解: B | 質問 # 5 正解: C |














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