GCCC Strategic Communication Management Professional 認定 SCMP 試験問題:
1. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?
A) Advise the client to only share accurate information.
B) Compromise with the client to share revenues 25% higher than reported.
C) Agree to do what the client wants.
D) Refer the client to another firm.
2. Which of the following is MOST important for the successful integration of the communication function into an organization?
A) A cross-functional communication committee
B) A comprehensive communication strategy
C) A mandate from senior leadership
D) A detailed brand outline
3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)
A) Recommend disclosure only if customers or media raise concerns
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Follow leadership's direction since the issue is minor and unlikely to escalate
4. Which of the following is an example of a quantitative research method?
A) Narrative research
B) Case studies
C) Interviews
D) Longitudinal studies
5. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:
A) A random sampling of the managers be interviewed.
B) Only the managers who will not be laid off be interviewed.
C) Volunteers from the entire group be solicited for interviews.
D) Interviews be conducted after layoffs have occurred.
質問と回答：
| 質問 # 1 正解： A | 質問 # 2 正解： C | 質問 # 3 正解： C | 質問 # 4 正解： D | 質問 # 5 正解： D |
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